Managing Director at Dietatec – Ville-Veikko Litmanen, explains the reason for the change, and the story behind the name, in this short video below…
Dieta Kettles sharpen their focus to a single product brand under a new name – Genier.
The name may be new, but the passion & heritage remain the same. Below is an excerpt taken from their latest blog to explain the change…
From a Name That Serves to a Name That Stands Out
The name Dieta has served us well for decades, and it is how many of our partners and customers recognize us. However, we must also admit that as a name, it is somewhat generic. It doesn’t stand out in the market in the same way our multifunctional mixing kettle stands out from traditional pans.
The Genier series was first showcased globally at Host 2021, and even then, it proved it lives up to its name. The kettle has been so well received globally that our future is on a very strong foundation as we lean into this brand. Genier gives us the ability to differentiate ourselves both as a product and as a brand.
What Does Genier Mean in Practice for Us?
We wanted a name that reflects the evolution of our technology. It’s not just a better kettle; it’s a completely new way of thinking about the food production process:
- Genius:
Intelligence and Automation: Genier utilizes automation and advanced technologies, such as 360°Sense wireless core temperature, to make decisions on behalf of the user. It controls and understands the process and guarantees consistency time after time.
- Generation:
Genier is a multifunctional unit that has so much more to offer than traditional pans. Temperatures up to 125°C allow for the preparation of meat and poultry sauces, as well as the caramelization of onions, vegetables, or even nuts. Versatile mixing options expand this even further; high-speed mixing ensures efficient whipping, and with specialized tools, you can prepare everything from fresh salads and meatloaf masses to marinating chicken drumsticks.
- Genie:
Like a “Genie,” Genier is designed to execute the professional’s vision. It offers reliability, repeatability, and versatility. You get to be creative, and the device ensures your needs are met with precision.
As Euro Catering make the transition from Dieta to Genier, we want our customers to be fully informed that this is the evolution of Dieta Kettles.
For more information or to book a demo –
📧 Email: [email protected]
📞 Call: 01455 559969