Euro Catering To Get Closer To Dealers Through CESA Membership
Euro Catering, the supplier of leading European and American catering equipment brands including Tecnoinox, American Range, Sagi, Debag, Firex, Übert, Palux, BKI, Giorik, Baker’s Pride and Arris, has become a member of the Catering Equipment Suppliers Association (CESA).
The move is the latest in a series of initiatives undertaken by the Northamptonshire-based equipment supplier as it seeks to deliver added-value to dealers, distributors and design houses within the catering, bakery, retail and hospitality sectors, and deliver its news to them via a new channel.
Being a member of CESA will enable the company to engage with more intermediaries nationwide, who are working with clients seeking the very best equipment, energy savings and on-point commercial kitchen solutions.
Euro Catering will also seek to generate more visits to its state-of-the-art Culinary Centre in Daventry, which has been kitted out as an exhibition hall, so as to inspire the imagination of those wishing to secure the business of end-users, whilst also providing a forum for training that is second to none.
Joining CESA follows Euro Catering’s 2018 decision to also join CaterQuotes, ensuring that its equipment specifications for over 200 products can be accessed in a user-friendly way, by those dealers and distributors wishing to supply clients with first-class equipment they may have read about and which is offered to the UK market exclusively through Euro Catering.
In 2017, Euro Catering also appointed its first Distributor Sales Manager, to ensure that a closer relationship with the trade could be built, to take the company to the next level.
Euro Catering’s Tim Charlton says: “We have numerous ranges that have unique selling points and are constantly finding new ways to promote news of these products. By joining CESA, we hope to work with more dealers than ever, providing them with good margins, first-class service and use-of-equipment training, delivered by our in-house development chef, Darren Massey.
“We have a lot to say and are continually bringing in new products and ranges that we believe can make a big difference in a commercial kitchen, bar, bakery, grab-and-go environment, supermarket or convenience store, or institution. We want to shout about these as much as we can and extend their benefits throughout the hospitality and retail sectors.”
More information about Euro Catering’s vast range of European and American-manufactured equipment can be found at www.euro-catering.co.uk Anyone interested in becoming part of the firm’s dealer network can call Jon Davies on 01455 559969.